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The Queens-born mogul (real name: Curtis Jackson) has partnered with U.K.-based gaming manufacturer TCSJOHNHUXLEY to develop 50 Cent Headcrack, a licensed casino table game built on the mechanics of Cee-lo.

50 Cent previewed the project on Instagram on Sept. 17, 2026, framing the venture as the long-overdue legitimization of a game that always played by its own rules.

“For a hundred years this game lived on the corner,” he said in TCS/JOHNHUXLEY’s press release. “Now it’s got a dealer, a pay table and a seat at the table in a real casino. Same dice, new floor.”

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Lawmakers and regulators in Cyrpus have been debating methods to prevent recipients of the Guaranteed Minimum Income (GMI) from using state welfare payments for gambling. 

The GMI, know locally as EEE, is described as a “residual payment to guarantee and legal minimum income for all residents”.

Anyone residing in Cyprus, with income not high enough to support their basic needs, is eligible for the benefit.

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But in recently months the company has invested heavily, with capex surging from R277 million to R492 million.

“We have executed one of the largest capability building projects in the company’s history and invested in marketing, customer-acquisition and market share gains in a very intentional way,” Bengtsson said. “We are encouraged that, even with continued investment in the business, adjusted EBITDA growth has accelerated relative to the first half of 2025.”

The company is placing an increased focus on efficiency and margins, with plans for a “lower-cost, more centralised operating model” with the profitability of Sun International’s underperforming assets in mind.