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What is Le Pharaoh?
Post-World Cup, Kambi is now working to offer more shots-on-target options before matches and additional automated intervals in-play, creating further betting opportunities as games unfold.
“Giving bettors more ways to personalise their wagers around the players and moments they care about was a big takeaway from the tournament and one which continues to inform Kambi’s development of cutting-edge sports betting products,” Lamb says.
Kambi is now rolling out AI trading across other sports, including basketball, ice hockey and American football. Its longer-term ambition extends beyond automating established processes to using the technology to create products that could not previously be delivered at scale.
What is Le Pharaoh?
OpenBet emphasized that this change comes at a strong moment for the company and follows its incredibly successful delivery for customers through the World Cup. Throughout the tournament, OpenBet processed 175 million bets totaling $3 billion.
CEO Levin, who is set to transition to a chair role, commented on the shift, saying that he was very confident that Konstakis has what it takes to be CEO and drive OpenBet to new heights.
He [Konstakis] knows our business, our customers and our technology inside out, and has played a central role in shaping our priorities and how we execute against them. Furthermore, Nikos has been a true confidante and partner in the business since coming on board over eight years ago.
What is Le Pharaoh?
GO Ultra doubles feature spin counts for higher-intensity sessions, while expand and multiplier elements support bigger peaks. A strong fit for operators prioritising familiar regional themes with layered bonuses.